10 year anniversary

Balanced Growth Consulting (BG) would like to congratulate the American Academy of Pediatrics (AAP) on the 10-year birthday of the award-winning is backed by the expertise of over 67,000 AAP member physicians and is used by millions of parents each month in English and Spanish. is the go-to destination for information parents seek online about children’s health and safety.

Balanced Growth was hired by the AAP to determine the potential value of a digital platform for parents to feature the world’s largest collection of pediatric content. The outcome was a vision to create a dedicated, digital destination for parents. BG led the development of the business plan for and facilitated the selection of a digital partner to design and develop the consumer site. BG served as the Program Manager to lead all aspects of implementation and the site was successfully launched to a worldwide audience in only 9 months. The site grew at a record pace reaching millions of users. winning numerous awards, and achieving economic payback within 18 months.

Mark Del Monte, the CEO of the American Academy of Pediatrics (AAP), said: “The success of the exceeded our most far-reaching expectations. As we celebrate 10 years of giving the best pediatrician-powered advice for families, we thank Balanced Growth for the instrumental role they played in envisioning the strategy and leading the implementation of Jason Bordui and the BG team were as passionate about the success of this initiative as we were.”

Since launch, has gone on to win critical acclaim and continues to deliver the world’s premier pediatric content to tens of millions of visitors worldwide. Jason Bordui, President of BG, said, “Working with the great team at the AAP on creating was one of the greatest experiences of my professional career. All of us are so proud of and we thank the AAP for the opportunity to have been part of it from the beginning.”

Read more in our full client spotlight here. 10 year anniversary