As a member-owned, not-for-profit provider, GBU Life focuses on “protection plus purpose.” GBU specializes in life insurance and annuity products to protect families and anchor retirements. In addition to meeting high industry standards and taking great pride in their satisfied employees, GBU enables its members to give back to their communities. Balanced Growth was charged with creating and implementing an Operations and Technology Strategy for the enterprise. The result has been leveraging technology to enable future aspirations to grow, creating efficiencies, eliminating processing bottlenecks, and delivering high quality service.