AAP.org Project




The American Academy of Pediatrics (AAP) is a 60,000-member organization whose mission is dedicated to the health of all children.  They are the trusted source of information for pediatric professionals and parents, and a major book publisher with over 8 million copies in print.


The AAP hired Balanced Growth Consulting to lead their ambitious program to re-design, re-platform, and re-structure its primary, professional Web site in less than one year.  The site is visited nearly 500,000 times per month and is the primary digital interface between the AAP and its 60,000 members worldwide.

Approach & Results

This program required working with 50 AAP executives and staff from all departments of the Academy and to capture member input along the way.  The project team analyzed over 47,000 rows of content that included 14,000 pages in the scope of Release 1.0.  Over 7,000 pages were migrated to the new site.  Additionally, a new center for members called MyAAP was created to provide a customized experience for each member of the AAP.  The site was also converted to a new technology architecture featuring a new Content Management System, search engine, and consistent Web and database technologies.

The new AAP.org was successfully launched in less than one year.  The program included a complete overhaul of every aspect of the site including the look and feel, navigation, key functionality, and content.  

To view the site, please visit AAP.org.